IP2IP

•   International Platform

    •   World is always much bigger than individual country
    •   Worldwide human needs are similar (not same)

•   IT Products to International Platform

    •   Getting International

       > Define International - USA / UK / Europe / APAC / Middle East / Worldwide
       > Core always remain same but external behavior may need to undergo changes to match requirements of international audience

           > Language (even if its English)
           > UI
           > Packaging & Content

       > Channel Building
       > Pricing Policy
       > Marketing Policy
       > Licensing

    •   Tax Preparation

       > Govt. Procedures for export houses (STPI / SEZ)
       > Product Valuation
       > Pricing Policy

    •   Becoming International

       > Opening International Offices
       > Knowing & doing Office Formalities